Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution and Audience Extension
GlobeNewswire·2025-01-15 21:30
Start.io experiences 9.8% higher fill rate and 12% higher daily revenue partnering with Intent IQ’s alternative ID platformNEW YORK, Jan. 15, 2025 (GLOBE NEWSWIRE) -- Start.io, an industry-leading, mobile-driven SSP, today announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using Intent IQ’s identity resolution platform. In a t ...