Workflow
New Muck Rack Report Reveals Generative AI Is Now Essential for PR Professionals
GlobeNewswire·2025-01-17 01:30

Usage among PR pros nearly tripled since March 2023Miami, Jan. 16, 2025 (GLOBE NEWSWIRE) -- Generative AI has become a cornerstone of public relations, with 75% of professionals using the technology. Of those who use it, 78% say it boosts the quality of their work and 93% say it speeds up their work, according to Muck Rack’s third State of AI in PR report. The report surveyed over 1,000 PR professionals to explore how AI is shaping workflows and transforming PR and communications Top AI use cases in PR Bra ...