YouTube offers creators millions to not work with Netflix
The Economic Times·2026-08-20 19:22

The payment would come in a couple of different forms. YouTube has discussed directly financing some programs, and it has also offered to allot a portion of major brand deals to creators. Though YouTube hasn’t finalised deals with any creators, it is close an agreement with several partners, said the people, who declined to be identified because the negotiations are sensitive and ongoing.Creators who do sign deals with Netflix face consequences, YouTube has said, according to the people. YouTube will be les ...

YouTube offers creators millions to not work with Netflix - Reportify