The survey found that 56% of 18-to-29-year-olds research products on TikTok before purchasing, and 75% of that age group have purchased a product directly through social media features like TikTok Shop and Instagram Shopping. Meanwhile, 54% of respondents say they would quit their job to become a full-time social media influencer, and 69% would accept compensation or free products from a brand to make a social media post on their channels. Additionally, the survey found that 70% of content creators under th ...