Gen Z Consumer Research
搜索文档
iHeartMedia Releases New Gen Z Consumer Study -- Unlocking the Community-Driven Gen Z Listener
Businesswire· 2026-08-20 04:00
NEW YORK--(BUSINESS WIRE)--iHeartMedia, the leading audio company in America and the No. 1 podcast publisher globally according to Podtrac, today unveiled new consumer research, fielded through Critical Mass Media, examining Gen Z's relationship with audio and the surprising resilience of broadcast radio among younger audiences. The study reveals that Gen Z's desire for community and belonging is driving a surprising resurgence in radio engagement, with the medium continuing to serve as a key s. ...