Key Takeaways Target's owned brands now total $31B, anchoring its push to revive growth and brand identity.Incoming CEO Michael Fiddelke aims to make design and affordability core to Target's full assortment.Owned labels in home, food, and hardlines are boosting traffic, sales and shopper loyalty.Target Corporation’s (TGT) owned brands portfolio has become a key part of the retailer’s efforts to restore growth and strengthen its merchandising authority. The company’s $31 billion portfolio of in-house labels ...