Streaming monetization
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Can ROKU's Rising Streaming Hours Drive Further Upside in Revenues?
ZACKS· 2025-12-17 00:56
Key Takeaways Roku's upcoming NFL Hometown Eats and renewed Originals aim to boost engagement.Zacks Consensus Estimates pegs Roku's Q4 streaming hours at 38.72B, implying13.55% year-over-year growth.Roku's higher viewing time supports ad inventory growth and improves subscription discovery.Roku’s (ROKU) rising streaming hours continue to reinforce its position as a core monetization platform in the connected television ecosystem. Streaming hours remain the primary engagement catalyst for Roku, as higher usa ...