Value isn't the same as price. That's an old saying that holds a lot of truth, but when consumers feel stressed out financially, they may not be thinking about the best long-term values. Instead, they're focusing on making it through each day. Retailers which have pricing power, however, have a major advantage over their rivals. “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a ver ...