Organic sales growth of 3% was driven by a 2-point volume increase, signaling a successful shift toward volume-led growth across all 10 product categories. Management attributes the North American volume recovery to improved consumption and the reversal of prior-period trade inventory destocking. The 'integrated superiority' strategy is being scaled through data platforms that connect R&D, supply chain, and marketing to deliver consumer-relevant product performance. In Greater China, the company ach ...