As the drivers of protein-maxxing and fitness influencing, it’s safe to say Gen Zers are paying close attention to what’s on their plates, like loading up on ground beef and rice—a.k.a. “boy kibble”—to build muscle. But financial realities are getting in the way of their ideal eating habits. A whopping 85% of college students between ages 18 to 25 wish they ate healthier, and 58% said healthier groceries would be the No. 1 thing they’d spend more on if money weren’t an object, according to a survey of 1,000 ...