Dallas, Texas-based Southwest Airlines Co. (LUV) is a passenger airline company offering scheduled air transportation services in the U.S. and near-international markets. Valued at $15.7 billion by market cap, the company provides in-flight entertainment, the Rapid Rewards loyalty program, digital platforms like SWABIZ for business travel, and extra services including Southwest's EarlyBird Check-In, upgraded boarding, and pet and unaccompanied minor transportation. Shares of this airline giant have underp ...

Investors have gravitated to companies enacting forward stock splits A stock split is a tool public companies can lean on to cosmetically alter their share price and outstanding share count by the same factor. The "cosmetic" aspect of splits pertains to them not impacting a company's market cap or in any way affecting underlying operating performance. There are two types of stock splits, and investors treat them very differently. Reverse splits, which aim to increase a company's share price, are often frown ...