Exhibit 99.1 MEDIAALPHA ANNOUNCES FOURTH QUARTER AND FULL YEAR 2023 FINANCIAL RESULTS Los Angeles, CA (February 20, 2024) – MediaAlpha, Inc. (NYSE: MAX), today announced its financial results for the fourth quarter and full year ended December 31, 2023. "Our fourth quarter results exceeded expectations, driven primarily by improving conditions in our Property & Casualty (P&C) insurance vertical," said MediaAlpha co-founder and CEO Steve Yi. "While our P&C vertical has been challenged by difficult market con ...