Workflow
Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban
AMZNAmazon(AMZN) CNBC·2024-12-02 20:25

A file photo of a livestreamer selling handbags at a TikTok Livestreaming E-commerce Base on October 12, 2021 in Wuhan, China.Visual China Group | Getty ImagesSporting a sparkly dress and a Santa hat atop her distinctly pink hair, Sarah Potempa stood in front of her smartphone at her haircare company's warehouse in Waukegan, Illinois. It was time to go to work. Potempa is a celebrity hairstylist who goes live on TikTok multiple times a week. During "the packing show," as she calls it, Potempa live streams h ...