Dollar General bridges onsite, offsite retail media with new solution
Yahoo Finance·2026-05-04 19:21

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Dollar General is moving to unify its offsite and onsite retail media advertising under one framework using a new solution supported by The Trade Desk and Kevel, according to a press release shared with Marketing Dive. Advertisers on DG Media Network for the first time will be able to plan, activate and optimize both offsite and onsite inventory ...

Dollar General bridges onsite, offsite retail media with new solution - Reportify