Management attributed the Q1 outperformance to continued momentum in national advertising, which grew 5.8% following a recovery that began in 2025 after a period of volatility in 2023 and 2024. The company is seeing a strategic shift where big brands are increasingly valuing out-of-home's scale and affordability in an 'algorithm-driven' digital landscape. Programmatic revenue surged nearly 25% to approximately $11 million, serving as a high-growth engine within the broader national segment. Operational effi ...