As the cost of living continues to increase, Gen Zers and millennials appear to be big fans of prediction markets and betting on sports. According to a recent study from Northwest Mutual, 32% of Gen Z and 24% of millennials say they're either actively using these platforms or they're considering putting some money into them (1). In comparison, just 17% of U.S. adults are interested in these platforms. Must Read In recent years, prediction markets have become quite popular in the U.S. In fact, according to t ...