Jewelry sales are heating up as Gen Z seeks out ‘little treats' and the ultra-rich go for chunky gold
Kohl’sKohl’s(US:KSS) MarketWatch·2026-09-15 19:00

核心观点 - 珠宝销售正在升温，由Z世代寻求“小确幸”和超富裕阶层购买大克重黄金两大消费群体共同驱动 [1] 消费群体与趋势 - Z世代消费者倾向于购买“小确幸”类珠宝，作为日常自我奖励 [1] - 超富裕阶层消费者偏好购买大克重黄金饰品，推动高端珠宝需求 [1] 市场表现 - 珠宝销售整体呈现增长态势，未提供具体百分比或金额数据 [1]

Kohl’s-Jewelry sales are heating up as Gen Z seeks out ‘little treats' and the ultra-rich go for chunky gold - Reportify