The best stocks to hold forever pair beloved brands with management teams that keep improving the business. Amazon (AMZN +0.07%) and On Holding (ONON +0.03%) fit that description, and both trade at reasonable valuations even though analysts expect earnings to grow by 20% or more per year. That makes them brilliant buys right now. Amazon Amazon has multiple business lines, including fast-growing revenue streams from cloud and advertising services, but e-commerce still accounts for the largest share of its to ...