ab 12 October 2026 Global Research LatAm AI eCommerce Deep Dive: AI Could Deepen Execution Moats, While External Agents Challenge Discovery and Advertising AI could reinforce existing strengths rather than equalize business models AI is entering commerce through search, customer service, advertising, conversational interfaces, merchandising and inventory management. While many of the underlying models may become broadly available, the ability to translate their recommendations into economic outcomes remains ...