Management is deliberately refocusing on direct member acquisition to improve long-term economics, moving away from third-party platforms that generated lower ARPU and higher churn. The transition is driven by the realization that third-party subscribers lack access to core Gaia features and direct engagement, limiting their lifetime value compared to direct members. A 15% price increase was implemented in March for monthly members across 80% of regions, with annual members to follow upon renewal to d ...