Shares of iconic brand house LVMH Moët Hennessy (LVMUY 5.39%) rallied 5.3% on Friday, as of 3:28 p.m. ET.The luxury goods giant reported earnings last night for the first half of 2025, which showed continued year-over-year declines in revenue and profits. And yet, LVMH's stock rose, as results were apparently better than feared, and investors may believe the stock has already bottomed after being cut in half from its highs.Revenue and profits down but so was the stockComing into the day, LVMH's stock had fa ...