New studio openings continue to outperform previous cohorts, with Club Pilates securing commitments for approximately 160 future domestic openings through major franchisee deals.Operational focus has shifted toward 'pricing hygiene,' including narrowing pricing tiers and implementing modest inflationary adjustments to improve studio-level margins.A strategic shift in marketing involves moving away from fragmented local agency arrangements to a consolidated model that better leverages Meta's AI-driven 'Andro ...