McDonald’s remains in a rough patch as it struggles to shake a concerning pattern of customer behavior at its restaurants. In McDonald’s third-quarter earnings report for 2025, it revealed that its U.S. comparable sales increased 2.4% year over year, which was “primarily driven by positive check growth.” However, according to recent data from Placer.ai, customer visits to McDonald’s same-store locations dropped by 4% during the quarter, compared to the same time period last year. The decrease in consume ...