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Levi’s bets on bigger stores, women’s wear and denim lifestyle to drive next phase of India growth
ETRetail.com· 2026-08-22 10:20
Levi’s is betting on bigger stores, women’s wear, and categories beyond denim to drive its next phase of growth in India, shifting its focus from simply adding stores to expanding its presence and consumer engagement in key markets.“Expansion for us goes beyond store count. We’re looking at how we can expand our square footage in key cities as part of our key city strategy,” The brand recently opened its 500th store in India, with ICON formats emerging as a key growth lever. Around one-fifth of Levi’s Indi ...