纪要涉及的公司 e.l.f. Beauty（ELF）公司，旗下拥有e.l.f. Color、e.l.f. Skin、Naturium、Well People、Key Soul Care等品牌，近期宣布收购Road品牌 纪要提到的核心观点和论据 1. **公司核心竞争力** - **价值主张**：以实惠价格提供高品质美妆和护肤产品，如将原本售价56美元的毛孔腻子妆前乳以9美元推出，唇油以8美元替代38美元的产品，吸引大量消费者，推动业务增长[5][8][29] - **创新能力**：结合消费者需求和创新团队，快速推出受市场欢迎的产品，如根据消费者对迪奥唇油的反馈，推出改进版唇油并大获成功；建立产品系列，提升整体生产力和SKU效率，在19个化妆品细分领域占据领先或第二的位置[27][29][30] - **营销引擎**：采用数字化营销模式，活跃于TikTok、Twitch、Roblox等平台，与消费者深度互动，营销投资回报率远超行业基准，品牌知名度和品牌资产得分显著提升[42][45][46] - **团队文化**：员工持股，团队以女性、Gen Z和千禧一代为主且多元化，与目标消费者高度契合，从创意到线上销售仅需约26周，远快于竞争对手[12][13] 2. **市场表现与增长** - **美国市场**：连续25个季度实现净销售额和市场份额增长，平均销售增长率至少达20%，成为美国美妆市场单位份额第一、美元份额第二的品牌[5] - **国际市场**：国际业务是增长最快的部分，目前20%的业务来自美国以外，通过与当地领先零售商合作，迅速在多个国家和地区取得成功，如在加拿大、英国、意大利、德国、荷兰、墨西哥等市场表现出色[21][61][64] 3. **应对关税策略** - **平衡方案**：自2019年以来，通过提价、争取供应商成本让步、利用外汇优势、优化供应链和业务多元化等方式应对关税问题，在面临25%关税的情况下仍实现利润率增长[16][17][20] - **定价策略**：仅在21年历史中进行三次提价，平均单位零售价化妆品约6.50美元，低于传统大众化妆品和高端品牌，提价后获得98%的积极消费者反馈，具备定价权[18][21][22] 4. **SKU管理** - **生产力模型**：基于线上业务和忠诚计划获取消费者洞察，每年更换多达20%的零售货架产品，实现最高的每线性英尺销售额，推动业务增长和空间拓展[47][48][49] - **SKU稳定性**：过去11.5年SKU数量相对稳定，通过不断筛选和更新产品，实现单位增长驱动业务，同时助力供应链和成本控制[50] 5. **业务拓展** - **护肤领域**：将护肤作为战略重点，e.l.f. Skin在短时间内成为美国护肤市场前10品牌，收购的Naturium品牌发展迅速，两者价格定位和目标受众有所不同，共同推动护肤业务增长[52][54][56] - **品牌收购**：收购Road品牌，该品牌在三年内实现2.12亿美元净销售额，具有强大的品牌影响力和增长潜力，收购后将通过拓展分销渠道、加强团队建设和创新等方式实现增长，且对公司整体盈利有积极贡献[74][84][88] 其他重要但是可能被忽略的内容 1. **品牌组合**：公司拥有多个互补且独特的品牌，包括e.l.f. Color、e.l.f. Skin、Naturium、Well People、Key Soul Care等，各品牌定位不同但都具有增长潜力，且符合公司让优质美妆触手可及的使命[89][90][92] 2. **清洁美妆**：Well People品牌推动公司将e.l.f.产品重新配方为清洁配方，不使用超过2500种成分，而美国FDA仅禁止11种化妆品成分，体现公司在产品安全和质量方面的追求[90][91] 3. **品牌与名人关系**：Road品牌与创始人Hailey Bieber紧密相连，但她是一位深思熟虑的创始人，积极参与品牌运营并希望长期发展，公司认为这不是传统的名人品牌，而是具有强大发展潜力的品牌[78][80][81]

E.l.f. is acquiring the celebrity's cosmetics line.E.l.f. Beauty (ELF 0.79%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the past year. That's despite robust growth over that time, and a brand that continues to surge and gain market share.The market has been worried about rising prices and slowing growth, but smart investors can see that e.l.f. has a long, strong future. In tune with that, the company just acquired Rhode, the cosmetics line developed by mode ...

e.l.f. Beauty TodayELFe.l.f. Beauty$112.61 +0.77 (+0.69%) 52-Week Range$49.40▼$219.77P/E Ratio66.63Price Target$117.76Add to Watchliste.l.f. Beauty NYSE: ELF declines to offer guidance for the year, but investors don’t care. The uncertainty brought by tariffs was offset by a $1 global price increase and plans to acquire Rhode. In the words of CEO Tarang Amin, Rhode is a breakthrough high-growth brand, one now expected to help the company continue to grab market share and sustain growth. Meanwhile, the FQ4 ...

LONDON, ENGLAND - MAY 17: Hailey Bieber attends the Rhode UK launch party with Hailey Bieber at ... More Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Dave Benett/Getty Images for Rhode)Dave Benett/Getty Images for RhodeEver since E.l.f. Beauty came on the scene, it’s been in the business of disrupting the beauty industry. “We were founded in 2004 and have sought to disrupt the traditional beauty model of high prices, long product cycles and traditional advertising,” it stated in its firs ...

On May 28, e.l.f. Beauty ( ELF ) presented its quarterly earnings, which were better than analysts had anticipated, due to the double beat in terms of earnings and revenue . However, theMy primary area of concentration will be on identifying companies of exceptional caliber, with a proven ability to reinvest capital for impressive returns. Targeting those with a market capitalization of less than $10 billion, affords ample opportunities for growth. The ideal scenario is for these companies to demonstrate a ...

e.l.f. Beauty TodayELFe.l.f. Beauty$111.67 +21.17 (+23.39%) 52-Week Range$49.40▼$219.77P/E Ratio66.08Price Target$111.71Add to WatchlistAfter seeing shares take a huge tumble through the first several months of 2025, e.l.f. Beauty NYSE: ELF may have just had its best day of all time. Shares of e.l.f. are on pace for their highest single-day return since the company went public back in 2016, up approximately 25% as of 2:30 EST trading on May 29.Get e.l.f. Beauty alerts:The company, known for its cosmetics t ...

elf Beauty Inc (NYSE:ELF) is surging 31.1% to $118.63, after announcing a $1 billion acquisition of Rhode, the skincare brand founded by Hailey Bieber. The deal will help elf Beauty expand its skincare footprint and appeal to higher-income consumers. CEO Tarang Amin praised Rhode’s rapid growth -- $212 million in net sales from just 10 products -- as “unprecedented.”The news came alongside a strong fiscal fourth-quarter earnings report, with elf Beauty posting adjusted earnings of 78 cents per share on $333 ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials. Elf said on Wednesday it would pay Rhode shareholders $800 million in a combination of cash and stock and an additional potential earnout consideration of $200 million subject to certain performance-related conditions. Last month, Reuters reported that Bieber ...

E.l.f. Beauty (ELF) came out with quarterly earnings of $0.78 per share, beating the Zacks Consensus Estimate of $0.73 per share. This compares to earnings of $0.53 per share a year ago. These figures are adjusted for non- recurring items. There are no easy answers to this key question, but one reliable measure that can help investors address this is the company's earnings outlook. Not only does this include current consensus earnings expectations for the coming quarter(s), but also how these expectations h ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 ___________________________________________________ FORM 10-K ___________________________________________________ ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended March 31, 2025 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number 001-37873 e.l.f. Beauty, Inc. (Exact name of re ...