Exhibit 99 Rocky Brands, Inc. Announces First Quarter 2025 Results Net Sales Increased 1.1% to $114.1 Million Income from Operations Increased 8.8$8.7 Million Net Income Increased 88.5% to $4.9 Million or$0.66 Per Diluted Share Total Debt Decreased 17.5% Year-Over-Year NELSONVILLE, Ohio, April 29, 2025 – Rocky Brands, Inc. (NASDAQ: RCKY) today announced financial results for its first quarter ended March 31, 2025. First Quarter 2025 Overview "We experienced healthy demand across our brand portfolio an ...