"IZZY and IZEA's other generative AI tools foreshadow a dramatic shift in the influencer marketing industry," commented Scott Guthrie, Director General of Influencer Marketing Trade Body. "There will be profound impacts on how marketers develop strategies, discover creators, produce content, and analyze outcomes. AI, in concert with human contextual intelligence and critical thinking, will enable influencer marketing professionals to accomplish more, faster, and with better results. The real-world applicati ...