Signet Jewelers' Same-Store Sales Decline: Impact on Stock Signet Jewelers 52-Week Range $59.80 $112.06 P/E Ratio 7.42 Add to Watchlist Another potential reason for the fall in the stock price is that in the quarterly conference call, Chief Financial Officer Joan Hilson stated that the firm is sensing there will be more pressure on margins this year than previously thought. This is due to promotional pricing within the industry, which could force Signet to do the same to keep prices competitive. Positive EP ...