Stagwell's (STGW) The Harris Poll Acquires BERA to Further Strengthen Harris Quest AI Capabilities with Predictive Brand Technology
Stagwell (STGW) Prnewswire·2024-07-12 19:35
The integration of BERA into Harris Quest will offer clients unparalleled access to predictive brand analytics and direct brand-to-business™ correlation, enabling them to make data-driven decisions with greater precision around the world. With over 4,000 global brands, BERA's platform, known for its sophisticated AI-driven insights, will complement Harris Quest's existing suite of tools, including QuestBrand, QuestDIY, QuestPRO, QuestCX, QuestIC, and QuestAI. Advanced Predictive Analytics: Leveraging BERA's ...