Analysts have been steadily raising their estimates for Booking Holdings. Over the past three months, the Zacks Consensus Estimate for the company has increased 1.5%. Bottom Line Unlike the overly optimistic Wall Street analysts whose rating systems tend to be weighted toward favorable recommendations, the Zacks rating system maintains an equal proportion of 'buy' and 'sell' ratings for its entire universe of more than 4000 stocks at any point in time. Irrespective of market conditions, only the top 5% of t ...