The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. Key Insights on Amazon Purchasing Behaviour 62% of all respondents have purchased products promoted by influencers. 56% of U.K. social media users have made influencer-inspired purchases on Amazon. 91% of those who have made influencer-inspired purc ...