The survey found that 62% of people in the U.K. have purchased a product after seeing it being used by an influencer, and those who make purchases based on influencer recommendations are at least 6.5 times more likely to shop on Amazon than anywhere else online. 73% of social media users are Amazon Prime members. 91% of those who make influencer-inspired purchases have made influencer-inspired purchases on Amazon. Over 45% of those ages 30-44 shop on Amazon at least once per week. 66% of 18-to-29-year-olds ...