Intensifying Competition In this regard, Booking Holdings' subsidiary, Priceline, partnered with Cover Genius to enhance travelers' flights, hotels, rental cars and package booking experiences by providing them with customer-centric travel protection. Booking Holdings is expected to gain solid popularity among U.S. travelers on the back of this latest partnership. Per a Statista report, the global travel and tourism market is expected to hit $927.3 billion in 2024 and reach $1.06 trillion by 2028, indicatin ...