Netflix said it has wrapped up its upfront ad negotiations, posting a 150% increase in sales commitments over 2023, in line with company expectations. The presence of ads on the world’s leading streaming service is a new phenomenon, of course, putting an asterix on statistical comparisons, but the news is the latest sign that a major strategic effort is showing progress. After spending more than a decade insisting it would never run ads, Netflix reversed course in 2022, quickly ramping up an ad team and es ...