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Five Below Refocuses on Core Customers Amid Strategic Overhaul
FIVEFive Below(FIVE) PYMNTS.com·2024-09-06 04:04

Five Below, the discount retailer that first opened its doors in 2002, is navigating a period of introspection and realignment. Founded by David Schlessinger and Thomas Vellios, the company has aimed to be a go-to destination for preteens and teens by offering cheap products. Yet, recent financial results and market conditions have prompted a refocus on its core customer base. Vellios, who co-founded Five Below, acknowledged the company's recent challenges during the second-quarter earnings call. "Over the ...