The 2025 Sprout Social Index reveals what people now expect from brands on social media, the stakes of getting it wrong, and what marketers should do differently in the new yearCHICAGO , Jan. 07, 2025 (GLOBE NEWSWIRE) -- According to The 2025 Sprout Social Index™ Edition XX released today, social media has become the #1 source for keeping up with trends and cultural moments, ranking ahead of TV, family and friends, and every other digital channel. While this shift gives culturally aware brands a greater opp ...