Baby Boomers and Gen X Responsible for Increased Betting Activity in Q4 2024
Engagement among Millennials and high-value bettors declined compared to the same period in 2023CHICAGO, Feb. 11, 2025 (GLOBE NEWSWIRE) -- Betting activity increased slightly in Q4 2024 to 26% of consumers, compared to 24% in the same period of 2023. However, this uptick was caused by significant generational changes in activity, primarily among Baby Boomers and Millennials, according to a new report from TransUnion (NYSE: TRU). While Millennials have dominated all forms of betting in recent years, this gen ...