70% of concertgoers crave more non-alcoholic alternatives at live music events1 MILFORD, Conn. and SAN DIEGO, Feb. 11, 2025 /PRNewswire/ -- Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, is bringing its award-winning brews to the heart of the live music scene with an exciting new multi-year partnership. Athletic is now the official non-alcoholic beer partner for more than 100 Live Nation concert venues across the U.S., including renowned locations such as Brooklyn Paramount, Sho ...