Columbia Sportswear Company (COLM) is working to revitalize its brand and capture a younger, more active audience through its new ACCELERATE growth strategy. The company is targeting key areas like product innovation, enhanced consumer experiences and improved brand positioning to drive growth. Despite these upsides, the brand faces challenges, including rising operational costs and pressures in its domestic U.S. market. However, its cost-saving initiatives are impressive.COLM’s Strategic Focus on Growth an ...