The renewed partnership builds on Comcast NBCUniversal's long-standing commitment to the Olympic and Paralympic Games. NBC has been the home of Olympic coverage for decades. Comcast secured U.S. media rights for the Olympics through 2036 after acquiring NBCUniversal in 2011. The partnership supports Comcast's long-term goal of driving broadband adoption and customer retention. Strategic sponsorships like these differentiate Xfinity in an increasingly competitive landscape, helping the company maintain its l ...