Netflix is revamping search with AI to improve discovery
Netflix is building a new search experience aimed at improving the discovery experience, and it’s going to use AI to do it, the company’s CEO Greg Peters said during its first-quarter results conference call.Peters said Netflix is working on “interactive search that’s based on generative technologies” to help people find different titles. Answering an analyst’s question, Peters said the company’s most popular titles that dominate popular conversation draw 1% of traffic, and because of this trend, improving ...