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Apple AI ads did not make ‘adequate' disclosures, watchdog says
AAPLApple(AAPL) CNBC·2025-04-23 19:00

An advertising watchdog said Tuesday that Apple went too far with marketing that touted the availability of Apple Intelligence features that weren't released when the ads were broadcast.The National Advertising Division, a non-profit focused on "truth in advertising," said that following an inquiry from the organization about Siri improvements, Apple told it that it would permanently discontinue a TV ad called "More Personal Siri" that focused on a big AI improvement to Siri. That ad premiered in September ...