In a labor market impacted by talent shortages, shifting candidate expectations and increasing competition, employer branding has never been more critical—or more scrutinized. Yet many talent acquisition leaders are navigating these challenges with limited resources and no clear roadmap. According to LinkedIn, 80% of HR leaders say employer branding influences recruiting, but only 8% report having dedicated budget to address it. The Outthink Index helps translate the often-intangible elements of employer br ...