National Advertising Division Finds Certain Lysol Air Sanitizer Claims Supported; Recommends Reckitt Discontinue Certain Odor Elimination Claims
New York, NY, April 29, 2025 (GLOBE NEWSWIRE) -- In a challenge brought by The Procter & Gamble Company (P&G), BBB National Programs’ National Advertising Division has found certain express and implied claims made by Reckitt Benckiser LLC supported, including an EPA-approved product label “eliminates odors by killing odor causing bacteria” claim, influencer social media posts, and claims comparing its Lysol Air Sanitizer to air fresheners. The National Advertising Division (NAD), however, recommended Reckit ...