Bear of the Day: The Trade Desk (TTD)
The Trade Desk ((TTD) is a $27 billion provider of a digital advertising platform that allows customers to dynamically and "programmatically" buy ad space across all mediums and channels, from targeted website pop-ups to real-time sports streaming events.Through a self-service, cloud-based platform, ad buyers create, manage and optimize data-driven digital advertising campaigns which includes display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices and connecte ...