The healthcare consumer market in Southeast Asia is experiencing dynamic growth. As an indicator, Moojing Market Intelligence, a Chinese market research and intelligence firm, states that the sales of healthcare products by Shopee and Lazada, the two major e-commerce platforms in Southeast Asia, reached $1.57 billion in 2023, a year-over-year increase of more than 25%. The region's economic recovery, increased consumer purchasing power and enhanced health awareness in the post-epidemic era have driven the c ...