The Google, Apple, Meta, Amazon, and Microsoft logos appear on a smartphone screen in this ... More illustration photo in Reno, United States, on December 30, 2024. (Photo by Jaque Silva/NurPhoto via Getty Images)NurPhoto via Getty ImagesWhen Mark Zuckerberg recently described a future where advertisers would need "no creative, no targeting demographic, no measurement," it signaled an unapologetic shift toward fully autonomous advertising.Now, brands and agencies are questioning whether Amazon will pursue a ...