iQIYI Q1 Profit Jumps on Increased User Engagement
Q1 2025 revenue rose sequentially while non-GAAP operating income was up 13% sequentially.iQIYI, Inc. (IQ -8.33%) reported first quarter 2025 earnings on May 21, 2025, reporting revenue of RMB 7.2 billion. Membership services revenue increased 7% sequentially. Unique user engagement rose significantly, especially across micro drama formats, while management highlighted ongoing improvements in cost control and capital structure. User Engagement with Micro Drama Formats Surges, Delivering Monetization UpsideB ...