The Trade Desk, Inc. (TTD) and Criteo S.A. (CRTO) are players in the digital advertising technology space. TTD operates a leading demand-side platform (DSP), which aids advertisers in focusing on data-driven advertising, while Criteo is a global commerce media company that operates as both a DSP and supply-side platform.The digital advertising market is poised for strong growth, fueled by rising mobile penetration, the proliferation of social media platforms, and the continued expansion of programmatic adve ...