The Zacks Hotels and Motels industry is benefiting from an increase in occupancy, average daily rate (ADR) and revenue per available room (RevPAR). The industry’s demand outpaced supply in the first quarter of 2025. Industry participants are concentrating on growth strategies, including expanding their portfolios, converting properties, forging partnerships and enhancing loyalty programs. Industry players, such as Marriott International, Inc. (MAR) , Hilton Worldwide Holdings Inc. (HLT) and Soho House & Co ...